Apart from being a graphic designer, I am also a professional photographer … my two biggest passions in life! I designed my logo in 2005 and couldn’t be more happier with the way it helped in the promotion of my business as photographer.
Starting a business, yes even as a photographer, you need to think of your photography business as a product. Like Starbucks coffee. Like Nike’s shoes. The product of your photography business is you.
You and your photography style. You are unique, and you are an artist. Building your brand will create more value for your business and attract the kind of clients you deserve. Defining your brand will give you a strong voice you can build on everyday, with social media and marketing, customer service, and product lines.
Defining, creating and building your brand can be a daunting task, as I discovered when I started. This image is what the world will see, and it conveys the concepts and emotions that define your company and customers.