I love it when a pandemic forces a family to come together and starting a new business. How fortunate to be part of this family where, as watercolour artists, we formed our new creative business called Pritty. We transform our hand painted watercolour art by taking high resolution photos of each one and then edit them digitally into beautiful patterns and art for our fabric and product range.

We all decided on the branding of our new business and it turned out to be a very popular brand identity.

As Creative Director of Pritty I create content for our business, which includes seamless pattern designs, mockups of our new products, photography and videography for our social media posts, and everything else that you see in the visuals below.

COLLABORATION WITH BRANDS: I find tremendous joy and inspiration in merging my creative vision with the brand’s identity. It’s a thrilling experience to see my artwork integrated into their products, packaging, and marketing campaigns, reaching a broader audience and leaving a lasting impact. Working with brands allows me to explore new artistic styles and push the boundaries of my creativity while aligning my art with their values and messages. The collaboration process becomes a harmonious dance of ideas, where I bring my unique artistic flair, and the brand contributes its market expertise, resulting in a perfect blend of art and commerce that captivates consumers and brings a fresh perspective to their products.

For more information on our products and art send an email to info@pritty.co.za and be sure to visit our website Pritty