Creative Director Darrell Fraser and the team from WOW Studio for our new business Pritty.!

Artists, Pattern Designers, and Teachers for Creatives

Suface pattern designers also known as Seamless pattern designers based in South Africa working with brands locally and world wide. During the hard lockdown in 2020 I started a business with my family. As watercolour artists, we took the opportunity to start our new business … Pritty. yes it is Pritty fullstop!

We had a dream, and we made it happen. 2020 will forever be the toughest year with the Covid19 virus and the lockdown that crippled the country, but it also forced us to venture deeper into our talents. We are multi faceted artists and apply our original artwork onto our products, digital templates and also create seamless patterns that gets printed on all types of fabric. We work with the best suppliers in the country for our products as well as textile fabrics.

Seamless patterns designers South Africa

We have a process for digitizing our hand painted watercolour artwork. Our professional photographer and creative director Darrell Fraser creates some amazing seamless patterns and digital assets for our products and fabric.

We are super proud and excited to showcase our kitchen range with our Lemon and Olive art. We hosted a tea party at Meade Cafe in George, Western Cape, and our guests raved about our table runners, place mats and aprons.

Plants provide us with an incredible colour palette with seasonal changes to foliage and unexpected colour combinations between stem, to leaf and flowers.

Our model and brand ambassador was responsible for this beautiful hand painted watercolour masterpiece.

For any enquiries, please contact us via email to info@wowmarketing.co.za

We deliver exclusive and original seamless pattern designs from our hand painted watercolour art.

We are showcasing our exclusive seamless pattern range all hand painted by our in-house artists. These patterns will in future only be available through us so for any enquiries on any of the designs on various fabric, please contact us directly.

Please note that the prices are estimates and will increase in 2022. Our fabric can be ordered at a minimum of x2 metres.

For any enquiries to collaborate, please contact us via email to info@pritty.co.za

Photography: Darrell Fraser

Design: WOW Marketing Agency for Pritty.

This depends on the license deal. To give you a rough guide, there are 3x ways you can charge:

Royalty Fee: usually 3-6% of the gross sales. This means you receive a percentage of sales from every product that your artwork is on, for the life of the contract.

Hourly Rate: the more experienced you are, the more you can charge. If you have about 1-2 years experience, you might feel comfortable with charging approximately $70p/hr. If you have more that 5years experience you might feel more comfortable charging $100+ p/hr. I don’t personally recommend and hourly rate, as I think you are under-valuing yourself if you do this.

One-Off Fee: this can be anywhere between $300-$2000 and can be set for an agreed license term (ie: Non-Exclusive for 2 years / Exclusive for 5 years)

WHAT DOES LICENSING MEAN?

Imagine Licensing as “borrowing”. So when you license your design, you are allowing your client to “borrow” the design for a set amount of time. They can license/borrow the design for 2 years, 5 years, or forever.

WHAT IS THE DIFFERENCE BETWEEN LICENSING AND BUYING-OUT A DESIGN?

The difference is that when you “License” a design, you still own the copyright. When a client “buys-out” your design, they are purchasing the copyright and intellectual property from you. In this case the price should be much higher than a Licensing price.