Creative Director Darrell Fraser, of WOW Creative Design Studio, is passionate about delivering high-end identity development, advertising and information design solutions with a far-reaching global footprint.

Darrell Fraser Graphic Designer at WOW Studio

WOW Creative Design Studio is an independent creative agency founded by Fraser, a well known award winning photographer, in 2002, in Pretoria, South Africa. The company works with brands and companies across the globe and has helped clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets. Their talented team approaches every project with a fierce desire to create something unique and inspiring that transforms each client’s business.

The studio specialises in logo design and brand identity, website design and development, graphic design for print, video and motion graphics and professional photography services. Basically, whatever clients need, they’re able to facilitate. They pride themselves on being versatile and creating solutions around the client’s individual needs, providing the tools clients need to grow their business and compete more effectively.

Being a small and interdisciplinary team facilitates a culture of collective responsibility and a creative freedom which promotes dialogue and a sense of togetherness. The studio has made some big brands bigger and some smaller brands matter. Along the way, they have created great stories… and reinvented sleepy ones! They’ve exceeded expectations.




We are a one-stop marketing and advertising agency, serving up the ultimate in advertising, marketing, branding, web design, SEO strategy, online and social media marketing.


We provide branding services to small, medium and large companies in various industries.


We provide an all inclusive branding package that includes all your print designs, from business cards to annual reports.


Your web project is created, managed, and developed in-house by our programmers, copywriters and SEO Specialist.



We operate from two signature design and photography studios based in Pretoria East, Gauteng and George, Western Cape. We are a graphic design and visual communication agency specialising in strategic branding, corporate identity, website development, logo and packaging design, content creation, social media and digital marketing, motion design, product photography and personal branding.

Some of our Clients

Our latest articles:

Milk and Honey Cooking Studio Event Photography

Milk and Honey Cooking Studio Event Photography Our journey with owner Nelie from Milk and Honey Cooking Studio ... I remember Nelie contacting me 8 years ago when she started her new business, and on Friday night we celebrated yet another milestone for this powerhouse lady. A state of the art cooking studio that opened [...]

Mbali Gifting Branding

WE ARE BRAND STORY TELLERS! Thank you Riette, our client in George, for giving us the opportunity to work with you. Just love it when our clients response is that of absolute joy and excitement! We are a global design agency powered by passion of creativity and strategy. Our primary goal is to build a [...]

Thamani Beauty Bar Event Photography

Thamani Beauty Bar Event Photography It's been a year since Thamani Beauty Bar opened their doors after our rebranding project with them ... We celebrated this amazing special day with them on 1 April ... just have a look at this beautiful beauty salon in The Grove Mall in Pretoria East Photography by Darrell Fraser [...]

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